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PROJECT: DIGITAL TRANSFORMATION, INSTRUCTIONAL DESIGN, DIGITAL ENGAGEMENT, USER EXPERIENCE
View of Digital Display around campus
"There was a recognized need for a more comprehensive and standardized approach to incident tracking and reporting."
MY ROLE
To incorporate design strategy, collaborating with a small team of developers, statisticians, and analysts to help with establishing a new office/center within the FDA, the Office of Laboratory Safety and Science (OLSS).
To incorporate design strategy, collaborating with a small team of developers, statisticians, and analysts to help with establishing a new office/center within the FDA, the Office of Laboratory Safety and Science (OLSS).
MEASURING IMPACT
How will design strategy play a part? What will be the transformation and growth that occurs from this? I knew that we would need to establish a clear baseline of metrics, like efficiency, safety outcomes, and communication effectiveness, before implementing the design strategy.
How will design strategy play a part? What will be the transformation and growth that occurs from this? I knew that we would need to establish a clear baseline of metrics, like efficiency, safety outcomes, and communication effectiveness, before implementing the design strategy.
How to track effectiveness of the Design Strategy?
As someone that lives and breathes understanding and synthesizing quantitative and qualitative metrics, I knew that needed to play a part in the design strategy. This would help in defining clear objectives (and KPIs) along with measuring across levels (teams, offices, staff, scientists), and continuously monitoring and evaluating to track progress, identify areas for improvement, and make data-driven decisions to optimize the design strategy and collaboration efforts.
Views of the Digital Displays in action
BROADENING THE REACH OF SAFETY NEWS
Within the first couple of months of the office being established, we found ourselves needing more!!!
Our team had limited ways to track/analyze the effectiveness of digital material and messaging created through the establishment of the Office... we leaned to understanding the limitations in creating a eNewsletter that had a seamless experience.
Once a baseline mail delivery service was identified (MailChimp, GovDelivery, ConstantContact, CampaignMonitor), our team built from that, creating conceptual ideas of the individual newsletter sections, along with wireframes. With the wireframes, content strategy, and high-fidelity mockups approved, we leaned to the expertise from development staff to implement the design in a standardized html/css template for future iterations of the scheduled quarterly newsletter
What did users want to see?
What's their interest
Understanding of Lab Safety
Device usage
Overall, there was increased understanding, education, and ways to track effectiveness of messaging with the establishment of the newsletter and training curriculum created.
TAKEAWAYS FROM EXPERIENCE
Provided key insights about the digital engagement from the use of those channels established to continue fostering safety in the lab and communicating about incidents
There was a increase in Laboratory Awareness and Incident Reporting through the creation of safety manuals
Positive messaging to staff through eNewsletter engagement, reaching an audience of 2,000+ internal, external scientists, and federal govt. lab technicians
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