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ROLE: USER INTERFACE, DESIGN STRATEGY, DIGITAL ENGAGEMENT, USER EXPERIENCE ANALYSIS
View of Digital Display around campus
"There was a recognized need for a more comprehensive and standardized approach to incident tracking and reporting within the laboratory."
My role
To incorporate design strategy. Acted as a solo UI designer incorporating HCD methodologies–research, synthesis, design, testing, delivery, and facilitation.
Measuring Impact
How will design strategy play a part? What will be the transformation and growth that occurs from this? I knew that we would need to establish a clear baseline of metrics, like efficiency, safety outcomes, and communication effectiveness, before implementing the design strategy.
For me, understanding the 'why' could be answered by synthesizing quantitative and qualitative metrics, playing a defining part in the strategy of the design engagement activities. This would help in defining clear objectives (and KPIs) along with measuring across levels (teams, offices, staff, scientists), and continuously monitoring and evaluating to track progress, identify areas for improvement, and make data-driven decisions to optimize the design strategy and collaboration efforts.
Broadening the reach of safety news
Our team had limited ways to track/analyze the effectiveness of digital material and messaging created through the establishment of the Office... we leaned to understanding the limitations in creating a eNewsletter that had a seamless experience.
Once a baseline mail delivery service was identified (MailChimp, GovDelivery, ConstantContact, CampaignMonitor), our team built from that, creating conceptual ideas of the individual newsletter sections, the content strategy, publication release schedule, as well as wireframes to help with approval process.
With the wireframes, content strategy, and high-fidelity mockups approved, we leaned to the expertise from developers to implement the newsletter design in a standardized html/css template for future iterations of the scheduled quarterly eNewsletter.
What did users want to see?
Benefit - increased education, understanding of safety in the lab, and ways to track effectiveness of messaging with the establishment of the newsletter, safety manuals, and online training curriculum.
Digital Engagement
Published eNewsletter
Conceptualization and creation of a responsive web-based eNewsletter
Interactive Online Training
The strategy, planning + creation, and implementation of online training curriculum utilizing Adobe Captivate and LMS
Revised Safety Manuals
Creation of the modernization and digitization of Safety Manuals
Benefits from experience
The design involvement provided positive messaging to staff through eNewsletter engagement, reaching an audience of 2,000+ internal, external scientists, and federal govt. lab technicians
eNewsletter stats provided key insights about the digital engagement, fostering safety in the laboratory and reporting of incidents
Increase in Laboratory Awareness and Incident Reporting through the creation of safety manuals, training curriculum, and eNewsletter
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